Rickrolling, Rick-rolling or Rickroll, is a prank and an Internet meme involving an unexpected appearance of the music video for the song Never Gonna Give You Up, performed by the English singer Rick Astley. It's a kind of bait and switch meme that is using a disguised hyperlink that leads to the music video. When you click on a seemingly unrelated link, the site with the music video loads instead of what was expected, and then you are Rickrolled. Rickrolling Meme cursor.