Badtz-Maru is a black male penguin with spiky hair, is one of the many characters produced by the Japanese company Sanrio and created by Hisato Inoue. Unlike the more popular Hello Kitty, he has an attitude and is one of the few characters that is marketed to all genders. His dream is becoming the boss of everything, and he also has dreams of greatness when he grows up. Sanrio cursor with cute fanart Badtz Maru.